LU ads successful in driving online search and recruitment for our award winning online community

The Challenge

Encouraging a younger ABC1 audience to join an online community and share their opinions on a wide variety of consumer behaviour studies.

The Execution

The recruitment campaign ran nationally across underground, bus and national rail sites.

On the London Underground, we ran the campaign across a variety of formats, including Tube Car Panels and 48 sheets.

Using member generated content, we asked urbanites to sign up to our community of 10,000 members and share their opinions with us. In return, we offer them the chance to be entered into our special prize draws and to feedback their thoughts and opinions on certain topics with us.

The Results

Boosting the overall size of the WSP community by 7% in an 6 week period through Exterion Media’s assets, with an audience that is relevant, engaged and not just London focused. This illustrates the strength of Exterion Media’s assets, proving that OOH advertising drives people online.

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Drives online

During the campaign over 600 new members were driven online to join the community after seeing the LU advertisements


A quarter of new members who joined through the LU advertisements were based outside of London, showing the wider reach of LU ads

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