Multiformat campaign was used to drive action and consideration towards a Zoo

#DrivingPositivePerceptions

THE CHALLENGE

To show the benefit of a multiformat campaign in driving the consideration of the Zoo in target cities.

THE EXECUTION

In August 2018, a zoological park ran a campaign on Exterion Media formats at train stations and on buses in the South.

The Rail campaign ran on 6 Sheets, alongside street liner buses. With interviewing taking place between August 10th - 17th  2018.

To see the results of this campaign, download the case study below:

                                        


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