‘Always On’ LU and Bus campaign delivered strong results, driving brand awareness and interaction for AO

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#DrivingBrandAwareness

The Challenge 

AO.com wanted to drive brand awareness, consideration and usage of its website amongst the premium London audience.

The Execution

Between September – December 2016, AO.com ran a multi-format Out-of-Home campaign across Tube Car Panels, cross-track 16 sheets (Platinum & Interchange) and London Routemaster Buses. Creative variations were updated every two weeks to promote key brands and products.

To see the results of this campaign, download the case study below:

                                      

                                       

                                       

                                       

“With AO being a predominant TV advertiser – shifting this amount of investment into OOH was a huge risk for the client. However, the results show that this worked well and that it was a risk worth taking. The Always-On presence not only allowed AO to show their brand, but with the flexibility of swapping creative in, we were able to do a two-pronged approach, talking about AO, whilst also supporting the different manufacturers.”

Holly Hall – Planning Manager, Mediacom

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