Bus campaign drives consideration and improves brand perceptions for ATS Euromaster

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#IncreasingBrandAwareness

The Challenge

ATS Euromaster wanted a campaign to increase unprompted brand awareness and drive new customers in store and online.

The Execution

In 2015, ATS Euromaster ran a 5 week, medium weight advertising campaign on buses in both Manchester and Birmingham. This was supported by 20” tactical and brand radio spots, 10” sponsorship credits and A3 washroom posters. 

To see the results of this campaign, download the case studies below:

                                       

                                       

                                       



“The use of bus rears as a way of talking to new and existing customers of ATS Euromaster is not a new idea but has become overlooked in recent years. Our return to this format has produced very positive results and will now continue to be included within our overall media plan”.

Keith Hendry - Head of Retail Marketing

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