The LU and Exterion Live campaign drove consideration of Brioche Pasquier products


#DrivingAction

THE CHALLENGE

To drive action towards, and consideration of, a French pastries brand.

THE EXECUTION

In August 2018, a French pastries brand ran a campaign on Exterion Media formats in London on London Underground 6 sheets, along with sampling outside Kings Cross St. Pancras.

The campaign ran from 27th August – 9th September 2018, with interviewing taking place between September 7th - 14th 2018.

To see the results of this campaign, download the case studies below:

                                       

                                       

                                       


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