Clash of Kings LU station domination campaign increases awareness and drives action amongst commuters

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#DrivingBrandAwareness

The Challenge

Clash of Kings wanted to improve brand awareness and persuade people to take action towards the game, increasing usage amongst commuters.

The Execution

In June 2016, Clash of Kings ran a multi-media advertising campaign, which consisted of a variety of different formats that worked to create a unique immersive experience at Oxford Circus. This activity was complemented by a burst of activity on central London DEPs

To see the results of this campaign, download the case studies below:

                                       

                                       

                                       

                                       

                                       

                                       

                                       

"A visually striking campaign that allowed us not only to connect to our target audience but to also understand the impact of a station domination"

Spyros Maliadis - Head of Insight, Talon

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