Iconic digital screens at Canary Wharf drove commuters to interact with John Lewis


#DrivingBrandInteraction

The Challenge

John Lewis wanted to promote its homeware range, targeting one of London’s most premium audiences at Canary Wharf.

The Execution

In March 2017, we ran an ad-effectiveness research study looking at 8 different brands running high impact campaigns on the digital screens at Canary Wharf –one of Exterion Media’s most premium environments. 

To see the results of this campaign, download the case study below:

                                       


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