The tube campaign was used to increase brand awareness with Lenstore using creative testing

#IncreasingBrandAwareness

THE CHALLENGE

To drive new customer sales as well as increasing brand awareness for a contact lens supplier. 

THE EXECUTION


In November 2018, a contact lens provider ran a campaign on Exterion Media formats in London. They ran on the London Underground Tube Car Panels. 

The creative they ran was tested on Exterion Media’s work.shop.play. creative testing tool in September 2018. 

They wanted to test the salience of three creatives, and decided to run the most successful.

The campaign ran from 22nd October-5th November with interviewing taking place between 2nd-11th  November.
 
To see the results of this campaign, download the case study below:

                                       



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