Marie Curie surpassed their target of new regular givers with a rail station campaign in Manchester & Edinburgh

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The Challenge

In September 2016, Marie Curie partnered with Exterion Media and their railway franchise partners to run a number of experiential “station takeovers“. 

The campaign aimed to provide commuters with the opportunity to support the charity with a regular gift. Starting in Manchester and Edinburgh, each burst of activity had the aim of recruiting 600 supporters.

The Execution

The Marie Curie campaign ran between September – November in Manchester and was followed up by another burst in Edinburgh between October – December.

Each campaign ran for 8 weeks across a combination of digital, experiential and classic advertising formats, starting with a primer week of little or no fundraising activity. 

To see the results of this campaign, download the case study below:


                                       

“Marie Curie have developed a great partnership with Exterion Media who have been incredibly supportive and dedicated to making this innovative fundraising campaign a success. We have seen increased donor satisfaction with the campaign and vitally have 614 new amazing regular givers who have joined “Team Rebecca” to provide vital funds for our nursing service in the Manchester area. We look forward to continued success moving forward, strengthening both our partnership and offering with future campaigns like “Team Amy” in Edinburgh.”

Kevin Osborne-King
Individual Giving Manager, Marie Curie

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