Rail and Bus formats were used to drive action and consideration towards Marwell Zoo

#DrivingInteraction

The Challenge

Marwell Zoo wanted to increase awareness and interest, plus encourage people to consider their Zoo as a day destination.

The Execution

Marwell Zoo’s campaign ran on our formats at train stations and buses in the south of the UK.

The Rail campaign ran on 6 Sheets, alongside street liner buses. 

To see the results of this campaign, download the case studies below:

                                       

                                       

                                       


“Outdoor is an important part of our media mix and a significant proportion of our advertising budget is invested on this channel. These stats go to show the difference this medium can make in brand perception and indeed direct response. We wouldn’t be without it”

Head of Marketing and Communications – Marwell Zoo

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