Multi-format campaign worked to drive future consideration and interaction with Metquater

#DrivingBrandPerceptions

The Execution

In November 2017, Metquarter ran a multi-format OOH campaign on Exterion Media formats in Liverpool. These Bus and Merseyrail formats included:

  • Supersides
  • Lower rear
  • Street Liners
  • 4 sheet 
  • Lift/escalator panels
  • 12 sheet
  • 6 sheet

In order to capture the effectiveness of this campaign, we measured campaign metrics in association with Dipsticks Research. The sample consisted of 2303 respondents:

1,995 Nationally representative
308 test sample

Nat Rep Sample: Nationally representative of age, gender, location and SEG

Test Sample: Boost sample consists of people who live, work or frequently visit Liverpool.

The Results

The results demonstrate that exposure to the Bus and Rail campaign on Exterion Media assets achieved high recall among Metquarter’s target audience, driving them to consider the brand. 





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Information

Results

Ad Recall

57% of those who are ABC1 and live in or visit Metquarter’s target city (Liverpool) recalled the EM ads


Drove Action

Over half of those who recalled the Metquarter ad have interacted with the brand in the past two weeks e.g. gone online/ in-store

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