Bus ads worked to improve brand perceptions and increase consideration of MoveGB

Move GB RT

#DrivingCommuterInteraction

The Challenge

MoveGB, a multi-venue gym membership organisation, wanted to drive brand awareness, consideration and interaction with those in Bristol.

The Execution

During April 2017, the gym brand MoveGB ran an OOH campaign on Exterion Media’s Bus supersides in Bristol. Their target audience is men and women aged 18-44. 

To see the results of this campaign, download the case studies below:

                                       

                                       



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Information

Results

Cutting through

68% of respondents who recall the Bus ads are aged 18-44 (the target audience) showing the creative worked effectively


Driving interaction

75% of respondents who recall the Bus ads will interact with the brand in the next few months (vs. just 17% of those who did not recall the ads)

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