LU campaign helped increase future consideration and current interaction with Purple Bricks


#DRIVINGINTERACTION

The Execution

In February 2018, hybrid estate agent brand Purplebricks ran a campaign on our formats within London Underground, targeting homeowners. They ran a variety of creatives on Tube Car Panels.

The campaign ran from 12th February until the 25th February with interviewing taking place between 23rd – 28th February. 

To see the results of this campaign, download the case study below:

                                       


“Purplebricks are delighted with the response to our Tube card campaign.
Designed to amplify the TV messaging, we knew we would have more impact if we made it contextually relevant. We’ve been delighted with the results and am sure we will be using TCPs going forward.”

Ed Hughes – Marketing Director, Purplebricks

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