Bus and LU ads worked in conjunction to boost ad recall and drive interactions with Ultra Chloraseptic

Ultra Chloraseptic bus ad

#DrivingBrandAwareness

The Execution

Between December 2016 – January 2017, Ultra Chloraseptic ran a multi-format campaign across London Underground (Tube Car Panels and LCDs) and Bus (T-sides, Supersides, Rears and Bus Interior Panels). The Digital element of this campaign targeted commuters at times when temperatures dropped below 4℃.

To see the results of this campaign, download the case study below:

                                       

                                       

                                       

“We saw our chosen mix of London Underground and Bus formats working effectively together to drive brand awareness and consideration amongst the Exterion premium London audience. The research conducted by Exterion Media for this campaign was crucial to measure the impact of our approach and provided us with valuable insight into how the campaign was received and how people reacted upon seeing it.”

Jon Connolly – Marketing Director, Ceuta Healthcare

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