LU and Rail campaign increased awareness of, and drove visits to the Isle of Wight

#DrivingVisits

THE CHALLENGE

To drive positive action towards travelling to the Isle of Wight

THE EXECUTION

Throughout March, Visit Isle of Wight ran a campaign for a holiday destination on London Underground formats.


To see the results of this campaign, download the case study below:

                                          

                                          

                                          



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