‘Always On’ strategy generates top of mind awareness for Zoopla

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#DrivingTrafficOnline


The Challenge

Zoopla wanted to increase brand awareness and drive traffic online to their site. With the property market rocketing and rival competitors fighting to be the ‘go to’ most trustworthy site for property information, Zoopla needed to stand out. 

The Execution


In October 2014, we measured the impact of Zoopla’s campaign on Iconic Routemasters & Supersides over the last 6 months.  

To see the results of this campaign, download the case study below:

                                       


"We have seen a significant increase in prompted and spontaneous brand awareness since investing in OOH across London. The biggest investment we have made in OOH in London has been a long-term holding on bus sides and on underground sheetage through Exterion. Whilst delivering an increase in brand awareness, this activity has also done something that is more difficult to quantify but equally valuable; it has helped transform Zoopla into one of London’s iconic brands.”

Kyrenia Blanshard, Head of Brand Marketing, ZPG

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