Urban Bites

Urban Bites header

In recent years, the food retail market has seen some major shifts in consumer behaviour, with a host of different drivers having an influence. Urban Bites places the consumer at the heart of the matter and aims to unpick the market forces driving the food category, identifying the most effective touch points when looking to reach the urban audience. 

Using our award-winning 11,000-strong work.shop.play. community panel, we were able to delve deep into the urban audiences’ motivations and behaviours, bringing together data from a total of 17 surveys and 9 ad effectiveness research projects.

This report illustrates how urban audiences are open to influence, breaking down the pivotal decision points that people encounter in a typical week.

It aims to inform advertisers about the habits & motivations of urbanites and demonstrate how we can use these insights to better target time-poor, hyper-connected urbanites during their busy weeks and how we can build packages that suit your needs. 

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Urban Bites - A work.shop.play study by Global

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