Urban Style

VimeoId-280552616

Trying to keep up with the ever-growing and evolving Fashion & Beauty industry and its consumers is not an easy task. Urban Style tries to make that easier by delivering insight into the attitudes and behaviours of key fashion and beauty audiences among UK urbanites – building on our previous research studies. 

It provides a glimpse into their shopping habits, preferred trends and sources of inspiration - all while identifying effective opportunities where they can be reached and influenced. 

Using our award-winning 11,000-strong work.shop.play. community panel, we were able to delve deep into the urban audiences’ motivations and behaviours, bringing data gathered from over 3,000 individuals, across three surveys.

Click the icon below to launch the interactive brochures.


Urban Style


Urban Runway


Urban Edit


Additional Sources

Exterion Media Dashboards


Ad-effectiveness case studies

For more information, or if you have any queries - please contact us.



Request a callback

View our privacy policy

Please complete all required fields