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Motivating people to get checked

Health remains a key issue in the UK and our clients are working hard to find ways of communicating, educating and engaging with people of all ages.

Got a cough? Get a check. - that's the advice from the three NHS Clinical Commissioning Groups in Leeds in their latest bus advertising campaign, which played a part in the increase of annual survival rates from 34% to 41%.

Clinical Commissioning Groups (CCG) in Leeds: NHS Leeds West CCG, NHS Leeds North CCG and NHS Leeds South and East CCG

“Bus advertising was the top “straight marketing” intervention and the third highest overall behind “I saw it/was told in my GP practice” and “I saw it/was told in a pharmacy.” From our own survey 1 in every 5 people cited the bus adverts as the main source of information about the walk-in chest x-ray service.

The bus campaign also had a positive effect internally, with many staff commenting that they “feel part of something big.”

People at a recent event, attended by councillors, local residents, former patients and community groups said: “Buses were an important part of the campaign.”

I think Exterion Media products represent excellent value for money. The team provides a great service and aim to get the best for their clients. We were not only advised on the best Bus plan to reach our target audiences but Exterion Media also gave us top tips on how to layout our creative so that our campaign message delivered the most effective impact in our target area.”

Carolyn, Walker, Communications and Engagement Manager, NHS Leeds West CCG

Healthwatch Essex make their voice heard on the side of local buses

Heathlwatch bus advertising

As a brand new organisation, Healthwatch Essex have been working hard to raise awareness among the general public of their new service. The theme of the campaign "Make your voice heard", resulted in hundreds of people contacting them to give their views and experiences of local NHS and social care services to help improve how they're designed and delivered to the community.

Healthwatch Essex commissioned some independent research to evaluate the effectiveness of their recent Bus advertising campaign. Some of the key findings are listed below:-

  • 1 in 4 recalled seeing the campaign.
  • It is important to have a clear and consistent message when promoting something new.
  • Prior to the campaign, many respondents were not aware of the role of Healthwatch Essex.
  • Following the campaign, 70% would be prepared to use the service.

Source: Ladders Associates

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