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Get to Know Your Edinburgh Audience

Edinburgh is the 2nd largest city in Scotland and the 7th largest in the UK with a population of over 500,000.

Edinburgh has some impressive stats:

  • 75% of residents are ABC1 (high socio-economic status)
  • 72.8% employment rate in 2017 (source: Edinburgh Council)
  • 24% of the population are aged 16 – 29 (Source: NRS)

The high percentage of ABC1 consumers along with the high employment rate indicates a high level of disposable income for people in the city.

People in their late teens and 20s are the most likely to try new products and respond well to outdoor advertising. Younger people are also much more likely to engage with brands online and through social media platforms; get your message out there.

All of these factors make Edinburgh a great city to invest in out-of-home advertising. We can create short term or longer campaigns for your business depending on your marketing strategy.

Advertise on buses and trains to target Commuters

Present your ads to the thousands of commuters who use Edinburgh transport each day.

The heaviest vehicle and foot traffic is in the City Centre of course. Hundreds of buses pass through the main areas of the city every day:

  • Princes Street - The bustling city is centred on Princes Street which is the main shopping street. Edinburgh Castle is an unmissable landmark sitting on top of Castle Rock alongside Princes Street.
  • New Town - is the bustling hub of the city's professional, commercial and business life, dominated by shops, banks and offices.
  • The Royal Mile is an area of streets in the Old Town of the city.
  • Residential areas - suburbs popular with families include Stockbridge, Leith, Morningside and Bruntsfield.

Target Students at the Universities:

The student population in Edinburgh is around 40,000. Connect with students on the University bus routes and around campuses.

Target your student advertising around the universities: Heriot Watt University, Edinburgh Napier University, Queen Margaret University, The University of Edinburgh, Royal College of Surgeons and Scotland's Rural College (SRUC).

Ask our specialist sales team about advertising to students – call 0800 80 85 619 today.

We know your audience

In 2012 Exterion Media launched our online research panel. Each week we send out surveys to our 10,000+ members to get the latest opinions and insights into consumers’ behaviour, motivations and product usage in all major cities across the UK.

This data is used to help us create effective advertising strategies for our clients' products, services and communications.

Get in touch with our research team today to find out how Exterion Media can take your business to the next level in Edinburgh.