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Rail Advertising, Train Advertising, better ROI

Local Station and on-train advertising: advertise with ScotRail

Quick facts

258,082 ScotRail passengers see your adverts every day*

  • 58% of ScotRail passengers are aged  16-44
  • 94.2 million passenger journeys take place across the ScotRail network each year  (*258,082 a day on average)
  • 356 train stations across Scotland (source: Office of Rail & Road)
  • 48% of Edinburgh’s residents regularly travel by Rail – that’s over 250,000 people
  • Rail travellers are 11% more likely to be ABC1- your ideal consumer

Out-of-home ad specialists Exterion Media can help you reach your target audience.

The average ScotRail journey is 13 minutes giving consumers prolonged exposure to your advert – this is multiplied for commuters who use the train every day.

Capitalise on this captive audience by placing adverts on ScotRail trains. Read more about our work with ScotRail.

Exterion Media can arrange the following train advertising:

  • Billboards outside train stations
  • Digital LCD displays
  • Posters inside stations including bathrooms
  • Advertising at ticket gates

Our clients: BP, Sky, McCain, Museum of Scotland and many more.

Have a look at some examples of our advertising campaigns in Edinburgh and around Scotland.

The ScotRail network includes these major city stations: Edinburgh Gateway, Edinburgh Park, Edinburgh Princes Street, Edinburgh Haymarket and Edinburgh Waverley.

Advertise on ScotRail with Exterion Media

National advertising opportunities

There are 4.5 million journeys every day on National Rail services.

Exterion Media have contracts with national train services:  Advertise on National Rail

Edinburgh is a major destination for business travellers and tourists with hundreds of thousands of passengers arriving by train every year.

Edinburgh Waverley train station is the perfect location to target daily commuters and visitors to the city with your advertisements.

With more than 4.5 million journeys every day on National Rail services your adverts can reach literally millions of eyeballs. Attention grabbing billboards and posters at stations as well as adverts on board will get your message out there.

Our train advertising packages are really effective for promotional campaigns as well as long-term brand building. All of our campaigns last for a minimum of two weeks.

Getting started with Rail advertising

Find out how much rail advertising costs – click here.

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