Bus Advertising Builds Brands

Nike wrapped bus advertising campaign - Exterion Media

Global is the main provider of Bus advertising nationwide, giving advertisers the ability to engage with urban audiences on the move across the UK. Bus gives you cover and scale, will meet your campaign objectives and can play an integral role in a multimedia plan, boosting call to action on top of other media campaigns.

We have several case studies that prove the effectiveness of Bus advertising, from driving awareness, increasing store football or brand consideration. Looking to reach a specific local audience?

Exterion Media -Bus Advertising - 4.5 billion passenger journeys in the UK, 2.2 billion trips made on London buses alone

Exterion Media - Virgin Trains Bus Advertising Campaign

The Audience

Bus advertising reaches over 48 million people over a typical two-week period, making it one of the highest reaching broadcast mediums available on the market. It also reaches a far more outgoing audience, having a high index against light TV viewers aged 15-34. This highlights it’s suitability for targeting a young, sociable audience.

Exterion Media - Bus Advertising reaches over 48 million people

Exterion Media - Bus Advertising Demographics

The Environment

Buses go where people go – they can be found on every urban high street in the UK. With 3 in 4 urbanites visiting their high street at least once a week, you’re guaranteed to reach your audience in close proximity to the point of purchase at a time of the day when other types of advertising would struggle. Particularly in London, Buses have become so essential to the economy and routine of the city that they have become an iconic part of the capital.

Exterion Media - 85% of London commuters prefer Buses with advertising


Local Advertising

Looking to reach a local audience?

Global is an expert in providing bus advertising solutions that reach the heart of local markets. We can tailor a campaign that reaches your local audience at a national, regional or city level.

Simply select one of the links below to read more about what we can offer in that location.

Bus advertising can communicate your message to a large and valuable audience, quickly and affordably. Contact us today to see how we can help you reach your audience. 

Source: work.shop.play, Modern High Street, Route, gov.uk

Our Regions, Your Audience

Test the salience of your campaign through our award winning urban panel, work.shop.play. measuring the effectiveness of the creative across three levels: drive, attention and relevance. Contact us to find out more about creative testing. 


Browse the list below to view the wide range of bus advertising formats we have available, as well as quick links to the production specs.

Why not check out our new Mega T-side showreel below.


Simply call 0800 80 85 619 , use our online chat function or fill in the contact form.

You may also be interested in

How much does bus advertising cost, what are the prices? 

Case Studies demonstrating the effectiveness of Bus advertising

Examples of bus advertising campaigns from our Gallery

New to Out-of-Home advertising?

Request a callback

View our privacy policy

Please complete all required fields