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Digital Advertising

Here at Exterion Media, we believe that digital campaigns have the power to drive greater engagement with consumers. Our investment in technology and data underpins our journey to becoming a digital media company powered by data.

Our digital displays across Hello London, National Rail and Retail, reach 3.5 million UK consumers, and deliver 195 million impressions every week (Source: Route). We’re growing this number every year, introducing exciting new formats, which allow for more flexible and dynamic campaigns across our digital estate.



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We can offer you the right digital solution, in a range of environments, to suit your campaign objectives and creative messaging. Our digital portfolio across the UK offers dynamic and contextual opportunities for brands across a range of formats – from digital escalator panels on the London Underground, to our impactful Hello London Icons at Canary Wharf, the biggest ever advertising screens on the London Underground network.




We also offer digital displays across National Rail and Westfield London and Westfield Stratford, two of the busiest retail environments in the UK along with a network of screens at London Designer Outlet.



Dynamic Advertising

Digital-Out-of-Home (DOOH) has the ability to be intelligent. Media can be displayed or creative can change according to particular conditions, for example temperature or the outcome of a football match. Dynamic advertising releases the full potential of DOOH, allowing content that is more relevant, contextual and engaging, ultimately making the campaign work harder.

Great examples of this in action include:

Clean Eating Alice

To promote her new book, Clean Eating Alice Eat Well Every Day: Nutritious, healthy recipes for life on the go, Alice Liveing used our Hello London D6 screens to broadcast moderated, user-generated content from Facebook, Twitter and Instagram. Content that was tagged #EatWellEveryDay was streamed to the displays via TINT, reaching and engaging with the socially connected London audience.

Alice Liveing said: “I love the way the campaign mixes the huge reach of London Underground with dynamically updating ads that feel really fresh and original. I created the recipes in Eat Well Every Day for people who want to eat healthily but lead busy lifestyles so London Underground seemed like the perfect place for me to promote it.”


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Capital Summertime Ball

Exterion Media were able to provide Global Radio with a unique platform for broadcasting real-time social media content from the event. Our DOOH assets across the TfL Rail Estate were used as a crucial part of this dynamic campaign. Social media updates were displayed across the Hello London D6 screens; bringing the event to young, connected and influential urbanites on the move.


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Pride

Motion-detection technology was used to detect when people were close to the D6 screens at Westfield London, triggering content starring Sir Ian McKellen. This included a directional sound system to deliver an audio output, capturing shopper’s attention and fully engaging them on a one-two-one level.



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How we can help

We offer advertisers a wide range of production options, from taking press copy and simply introducing subtle movement to attract the consumers’ attention. Working with your existing artwork assets, including graphics, content, print designs and online elements, we can build custom animations to fit any digital format.

To arrange a creative consultancy meeting please contact us today.

You may also be interested in


Examples of previous DOOH campaigns.

New to Out-of-Home advertising?

What is Hello London?

What is the Abi insight tool?




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