Digital Gateways


Following the success of the largest screens on the Underground at Canary Wharf in 2016, we wanted to bring this format to other key stations on the Underground network and the 
Digital Gateway @ Bank is sure to make an impact on the 3.2 million passenger journeys that travel through the station every month.

This standout, HD screen is strategically placed above escalators making it hard to miss and 4x more engaging due to it’s full motion capabilities – perfect for showcasing your brand’s video content.

It doesn’t stop there! Digital Gateways will be installed at a further five key stations across London Underground in the next year, including London Bridge, Liverpool Street, King’s Cross St Pancras, Waterloo and Charing Cross. These stations have a 73% ABC1 audience with our latest full-motion, engaging Digital Gateways.

These screens are impossible to miss and are a creative opportunity for brands to disrupt and engage commuters on their journeys at major stations on London Underground.

Exterion Media launch Digital Gateway @Bank

The Screens

Full-motion advertising - with a 10/60 second loop length, this product allows advertisers to use impactful TV and online video creative

Dynamic capabilities - Alter your creative based on conditions such as the weather, the economy or current affairs to make it more relevant to your target audience

Launch Stations

  • Bank station is a key gateway in to London serving the Central, Northern, Waterloo & City and DLR lines. It is also the 8th busiest tube station seeing an annual footfall of 38 million

  • Canary Wharf is London’s second largest financial district contributing £11.7 billion to the UK economy every year. Canary Wharf station has seen a 24% rise in footfall since 2008 and is the 2nd busiest Tube station outside of Zone 1

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