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British Summer Time

Exterion Media - Coca-Cola London Underground Out-of-Home advertising campaign

British Summer Time returns to the historic Hyde Park again this year, with phenomenal headliners including Green Day, Justin Bieber, Kings of Leon, Phil Collins, The Killers and Tom Petty & the Heartbreakers. This award-winning festival showcases some legendary musical talent, and ignites that unforgettable summer feeling. Take the opportunity to target this audience in one of London’s most iconic parks.

Event Date: June 30th-July 9th

Campaign Date: July 3rd (with early posting)

Venue: Hyde Park

Exterion Media, Festival Audience Stats - 46% more receptive to brands 'taking-over' spaces, such as station dominations. 64% of the festival audience are ABC1, More than 1 in 4 are business decision makers, 23% more likely to respond to OOH advertising than the average person

Site List

Marble Arch domination:

  • Ticket gateways
  • Silver centre’s
  • Escalator frieze
  • Pillar wraps
  • Whole runs of LEP’s
  • Stairwell friezes

Hyde Park Corner domination:

  • Escalator arch
  • Whole runs of LEP’s
  • Escalator frieze
  • Silver centres
  • Ticket gateways

Download event information below:

British Summer Time pdf

Official British Summer Time website

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