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Exterion Media - SW4 Music Festival Advertising Campaign

A famous music event that makes Clapham Common the prime destination for 120,000 music fans over the August bank holiday weekend. Engaging a young urban audience who are lively and ready to party with some of the finest DJ’s from around the globe, this festival is the perfect way to reach out to these party animals. This year sees Pendulum and Deadmau5, two pioneers of electronic dance music, headline the main stage.

Event Date: August 26th-27th

Campaign Date: August 14th late post or August 28th/early post

Venue: Clapham Common

SW4 Festival Audience Stats - 46% more receptive to brands 'taking-over' spaces, such as station dominations. 64% of the festival audience are ABC1, More than 1 in 4 are business decision makers, 23% more likely to respond to OOH advertising than the average person

Site List

Clapham Common domination:

  • 7 x ticket gateways
  • 13 x 4 sheets
  • 2 x whole run LEPs or 2 x mega escalators

Download event information below:

SW4 pdf

Official SW4 website

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