Why Experiential?

Exterion Live
Sometimes called engagement marketing or interactive marketing, what often defines experiential marketing is that it incorporates tangible, hands-on elements.

A tangible experience for the consumer

Exterion Media plan and scope operations, deliver on creative and production of assets, provide event staff and even manage the logistics.we plan and scope operations, deliver on creative and production of assets, provide event staff and even manage the logistics.we plan and scope operations, deliver on creative and production of assets, provide event staff and even manage the logistics.

Allow consumers to make up their own minds, without being bombarded by media information
An experiential marketing experience allows UK consumers to interact and get a tangible feeling for the product or brand. 

It achieves this by giving consumers a real time experience that cannot be reproduced on other traditional or even digital advertising channels. 

Creating memorable experiences is more effective than pushing messages.

"Transform Audiences From Spectators To Brand Advocates"

"I want it now." Whether it’s YouTube videos of funny animals, going through Instagram posts or getting group messages on WhatsApp; consumers are now keeping it real, up to date and in the moment. 

"So it makes sense that real time advertising can be highly effective."

Experiential marketing popularity continues, with brand events and experiences becoming bigger and better than ever in 2018-19

You could miss a chance to build long lasting relationships. Experiential marketing events can increase brand loyalty by showing consumers that you are prepared to get your products out there, literally on show, in their hands; upfront and personal. 

What message are you giving?
That you are proud of your brand, excited about your products and value your consumer's business.

Cost effective and can be easy to organise

An added benefit of experiential marketing is that it is very cost effective and can be easy to manage, meaning marketers can gain maximum traction from the advertising budgets and get at great ROI.

Because experiential isn’t a channel, experiential concepts don’t have a set way of reaching people.

"[Exterion Media] is proud to have worked with Marie Curie for a number of years, enabling them to help secure donations that have funded over 7,000 new Marie Curie nurses across the country.

Often partnering with the Exterion Media Creative Solutions team to dominate key train stations across the UK, Exterion Live help coordinate the RAMS, station approvals and codes of conduct for the Marie Curie team." More.

In the news

'Experiential' marketing will be massive in 2019

Dismiss it at your peril. 
It's getting harder and harder to dismiss the experiential segment as a niche within the UK marketing. 

According to a Freeman study, more than one in three CMOs expect to funnel up to 50% of their budgets into brand experiences.

Campaigns | Measuring | Why experiential | Why Exterion media | Choosing locations



Exterion Live. Experiential Marketing platform by Exterion Media

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