National Rail Advertising

National Rail advertising by Exterion Media

The National Rail Out-of-Home (OOH) landscape has significantly changed over the last year, and Exterion Media is now an essential part of every National Rail advertising campaign.

Our Rail advertising sites can be found at stations nationwide including some of the biggest cities (CardiffEdinburghGlasgowLiverpoolManchesterNewcastle, and Bristol).

Core benefits of National Rail train station advertising



Quality Audience Demographics - The South Western rail audience in particular has a 50% AB audience profile. The highest of all the networks. Exterion Media
Habitual travel Patterns - Rail users develop habits which become entrenched in to their journeys. identifying these allows us to effectively target this audience. Exterion Media
National Rail advertising: Frame of Mind - 41% of rail users feel calm when they’re on the train, whilst over a quarter (27%) are often daydreaming! They’re open to inspiration and information on their journeys. Exterion Media
National Rail advertising: Depth of Engagement - Frequent Rail users are 52% more likely to respond to OOH advertising. Exterion Media
High dwell time - Environments with high dwell time can lead to greater levels of recall for the ad, brand and message. Exterion Media
National Rail advertising: Growth in Passenger Numbers - The volume of passenger journeys on the UK’s railways reached a record high of 1.7 billion in 2016-17. Exterion Media

We have several case studies that prove the effectiveness of rail advertising, from driving awareness, increasing store football or brand consideration. Looking to reach a specific local audience?

Exterion Media’s National Rail Advertising Footprint

450 million fortnightly impacts...

...across 400 stations.

Digital National Rail advertising by Exterion Media

Exterion Media has extensive coverage of the UK Rail audience, of which 41% is exclusive to us. When breaking this down by format, we own:

39% of all National Rail 48-sheets

31% of all National Rail D6s

41% of all National Rail 6-sheets

45% of all National Rail 4-sheets

The optimum combination of National Rail media owners delivers the greatest levels of cover and reach. Our assets are key to delivering a national audience for any brand.

Looking to discuss your next rail advertising campaign - contact us here

Why not try something different! Exterion Live offers exclusive experiential marketing opportunities for brands looking to truly engage with station audiences. Broaden your campaign’s potential via station takeovers, installations, on-board activations (traintram and Bus) and bespoke digital screens. Read more about Exterion Live

Exterion Media National Rail advertising coverage vs JCDecaux

Simply call 0800 80 85 619 , use our online chat function or fill in the contact form.

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Gallery examples of National Rail advertising campaigns

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Case Studies demonstrating the effectiveness of National Rail advertising

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