National Rail Advertising

National Rail advertising by Exterion Media

The National Rail Out-of-Home (OOH) landscape has significantly changed over the last year, and Exterion Media is now an essential part of every National Rail campaign.

Our Rail sites can be found nationwide including some of the biggest cities (CardiffEdinburghGlasgowLiverpoolManchesterNewcastle, and Bristol).

Core benefits of National Rail



Quality Audience Demographics - The South Western rail audience in particular has a 50% AB audience profile. The highest of all the networks. Exterion Media
Habitual travel Patterns - Rail users develop habits which become entrenched in to their journeys. identifying these allows us to effectively target this audience. Exterion Media
National Rail advertising: Frame of Mind - 41% of rail users feel calm when they’re on the train, whilst over a quarter (27%) are often daydreaming! They’re open to inspiration and information on their journeys. Exterion Media
National Rail advertising: Depth of Engagement - Frequent Rail users are 52% more likely to respond to OOH advertising. Exterion Media
High dwell time - Environments with high dwell time can lead to greater levels of recall for the ad, brand and message. Exterion Media
National Rail advertising: Growth in Passenger Numbers - The volume of passenger journeys on the UK’s railways reached a record high of 1.7 billion in 2016-17. Exterion Media

Exterion Media’s National Rail Footprint

450 million fortnightly impacts...

...across 400 stations.

Digital National Rail advertising by Exterion Media

Exterion Media has extensive coverage of the UK Rail audience, of which 41% is exclusive to us. When breaking this down by format, we own:

39% of all National Rail 48-sheets

31% of all National Rail D6s

41% of all National Rail 6-sheets

45% of all National Rail 4-sheets

The optimum combination of National Rail media owners delivers the greatest levels of cover and reach. Our assets are key to delivering a national audience for any brand.

Exterion Media National Rail advertising coverage vs JCDecaux

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