London Underground Advertising

Our Hello London offering includes all of London Underground, London Overground, Tramlink, Docklands Light Railway, Victoria Coach Station and, once it’s operational, the Elizabeth line (Crossrail) – giving advertisers the opportunity to communicate across 1.5 billion passenger journeys each year*

London Underground

The Underground is a London icon, with 4.8 million passenger journeys across the network every day*.

London underground large format advertising

The Audience

The London Underground audience is outgoing, affluent and talkative – a valuable target for any brand. With 1 in 5 Tube users being ABC1 aged 15-34, it’s also a cost-effective effective way of targeting an audience that is normally very expensive to reach through TV advertising. Tube users also have a much higher-than-average income, with the London median salary being 57% higher than the rest of the UK.

Exterion Media - London Underground Audience Demographics, 68% of LU users are ABC1

Exterion Media - London Underground Audience Demographics. London median salary is £48,023

Exterion Media - London Underground Demographics data

The Environment

Our ground-breaking neuroscience study, The Engagement Zone, revealed that Tube advertising acts as a welcome distraction to the daily grind often experienced by commuters. 60% of Tube users notice when new ads appear on their journey and 65% feel London Underground advertising isn’t as intrusive as other advertising methods.

*Source: TFL

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London Underground Large Format advertising


Check out the Visualiser to see how your advert could look like on the London Underground.