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The Sun launches the first dynamic DX3 campaign

The Sun's dynamic DX3 campaign


Following the launch of DX3, London’s newest digital channel, this week The Sun launched the first dynamic campaign across the new network, featuring dynamically updated headlines about the popular reality TV show, I’m a Celebrity, Get me out of Here!.

The headlines, which promote The Sun’s extensive coverage of the show, will be updated twice a day, keeping the hard-to-reach London commuters up to date on the show’s latest gossip.

The two-week campaign can be seen across numerous high-profile London Underground stations, including Camden Town, Holborn, Liverpool Street and Piccadilly Circus. We look forward to seeing more innovative dynamic campaigns on DX3 across 2018, so watch this space!

This campaign was planned and booked with Exterion Media through m/Six and Kinetic.

We’ve seen some great dynamic campaigns across our environments this year, including Google’s geotargeted campaign on our new Digital Buses and social media live updates from the likes of Clean Eating Alice and Global Radio – to name but a few!